Custom Shape Labels for Businesses & Brands

Regardless of your industry, product or packaging, we are certain that we are able to produce high-quality, bespoke printed labels on rolls for your business or brand. We specialise in the B2B area of label printing and produce labels on rolls digitally; we find this best serves the needs and requirements of our customer base. Read on to find out a little more about the world of B2B labels.

What is the difference between Labels & Stickers

labels” and “stickers” are often used interchangeably in the world of  label printing.  we tend to use label as the majority of our work is based around product labelling for brands and businesses. That being said, brands and businesses often refer to labels as stickers; custom stickers may be used as “price-flash” stickers or as a part of a brand awareness/promotional marketing campaign within a larger strategy. Other than customisable, brand specific requirements; there is no difference between printing labels and stickers on rolls. How can a brand or business choose to customise their adhesive labels and promotional stickers?

Labels of Any Shape & Any Size

There are a great number of packaging formats available to brand and business owners; it’s important that your labels are the “right” fit. Many label printing companies offer standard shapes and sizes only, mainly due to limited production capabilities. Depending on the amount of labels your order consists of we will custom cut them to size using either a laser or a custom manufactured tool. Brands and businesses take advantage of our services to create custom shapes and features within their label format; this can help with differentiating your product at the point of sale.

Professional Label Printing

Our workflows utilise digital label printing processes; what does this mean? Digital labels are used by brands for a number of reasons; high-quality print, flexible production and cost-effective pricing. The benefit that most brands take advantage of is multi-versioning; printing multiple SKUs in one print run, thus increasing the overall order quantity and reducing the price per unit. Personalisation is a trend that is also growing rapidly; custom labels or custom stickers can now be printed with unique text elements (customer names, promotional codes etc). The ability to produce labels with white ink comes as a part of our digital printing capabilities. A technique utilised by brands using predominantly transparent materials to create a no-label look.

Material Selection

As a label printing specialist, we choose to use only industry-ready and certified materials. Material selection plays a role in both label aesthetic and label function; it’s important that the label material represents your brand but also holds up in commercial and retail environments. We offer a range of widely used materials across many industries as well as some industry/application specific materials.

Giving Your Printed Labels a Premium Look

Where you are a brand or business offering a premium product experience then high-quality print and premium embellishments could be of interest. In addition to the aforementioned material selection process, excellent label artwork files should also be a priority. High-quality artwork files allow label printers such as ourselves to produce our best work; rich, vibrant colours and detailed print. Hot foil stamping and embossing are techniques help brands “stand out” form their competition. Traditionally only attainable via large print runs, now, when combined with digital printing processes they have become more accessible to smaller brands and businesses across a multitude of industries.

Customised Rolls (To Fit Any Machine)

Generally speaking, the businesses and brands who we serve require specific custom roll configurations; here the roll labels we supply will be either used in a thermal transfer printer or be applied to packaging mechanically/via machine. The labels must be customised to ensure that they can be both inserted into a machine (rolls are of a suitable size and the central core is of a suitable size for the machine spool) and the orientation of the label on the roll remains consistent with calibration of the application machine.